Recently, I shared 4 internet marketing tips that I’ve picked up on over the past few years I’ve spent making money online.
In a similar vein, today I’d like to share with you 3 of my email marketing tips for newbies who are just starting out.
Now, before we get started I just want to make it clear that in the greater scheme of things, I’m still just getting started myself.
Yes, that’s right. I’m not claiming to be an expert or anything like that. I have a small list of email subscribers that totals just over 1,000 people in the Kindle niche and I don’t make thousands every time I mail out an affiliate offer.
However, I can pretty much count on a minimum of $50 per affiliate offer I mail out.
That’s the lower end of the range. The higher is slightly more than $400 and the average closer to $250 or so.
I remember about a year ago, I wasn’t doing much to make money with my email marketing. I had an autoresponder series setup that was full of informational stuff about publishing books and promoting them, but that was about it.
Nothing that generated any cash.
Then I started working on a product with Rob Howard and I remember one of our early conversations where he urged me to promote a recently released Kindle product that was doing very well. He told me he had made an easy $800 since he mailed for it earlier that same morning.
My mind was officially blown. I was like, WTF? How the hell does someone make that much cash that quickly with so little effort?
Mind you, his list is considerably larger than mine and he’s been doing this longer than I have as well. Still, it got my attention and I was immediately intrigued. I wanted to find out how to make money every time I sent a promotion for a Kindle related product.
So here are three of my top email marketing tips based on what has worked for me so far.
Don’t Just Promote
What I mean here is that you shouldn’t include an affiliate link in every single email, in my opinion. It gets tiresome quickly and people will appreciate it much more if you send them emails that are pure information at least some of the time.
Give them a good reason not only to opt-in to your list, but also a good reason to stay subscribed.
The best way to go about doing this is to setup an autoresponder series that is mostly free information, tips and helpful resources related to your niche. I recommend spacing these out so that they are sent every other day at minimum, but spacing them further apart works well too.
I’ve always had a rule to not mail on a daily basis, because I get burnt out very quickly when I sign up to someone’s list and receive emails from them every day. It seems like overkill to me.
Speaking from my own experience, setting up an autoresponder series that just delivers helpful content is a great way to establish and build trust between you and your subscribers.
Offer a Bonus
Lots of affiliate marketers skip this optional step because they have lists that are big enough that they can get away with doing that. However, I find that it is extremely helpful if I offer a bonus that complements the affiliate offers I mail out to my subscribers.
For example, my niche is mainly Kindle publishing and most of the affiliate offers I send out are in some way related to book publishing. I try to create a bonus that also relates to Kindle for most of these offers, whether that ends up being a webinar replay, a list of resources or a PDF with supplemental information that relates to the affiliate product in some way.
Just think about this one from the subscriber’s standpoint. Keep in mind that they are oftentimes subscribed to several other marketers in the same niche as you and will likely be getting emails from more than one marketer who is promoting the exact same product.
What reason do they have to purchase through your link as opposed to another marketer’s?
Mail Multiple Times
I was skeptical of this suggestion when a friend of mine made it, but it turns out that it’s a good idea. I was afraid that mailing multiple times on the same offer would turn off my subscribers, but it DOES result in more sales after testing the theory myself.
I like the fact that in GetResponse, it’s easy to mail only the subscribers who haven’t opened previous emails for the same offer. This means I can avoid annoying those who have already seen the offer and either decided to pass or already have purchased based on my recommendation.
I usually don’t exceed three mailings for the same offer. If it flops on the first email, I normally don’t mail again.