I’ve learned a lot about internet marketing in the past three years, but only now are a few undeniable truths becoming clear to me.
I have fallen victim to the shiny object syndrome in the past as a newbie myself and I was even naive enough to believe a lot of shit I probably shouldn’t have when I was starting out.
So without further BS to prime you for this list, here are a few internet marketing tips for newbies I have to pass on to anyone who is looking to get started in this business.
Success Stories = Shit
At this point in time, I really don’t understand this phenomenon at all. Maybe at one point I fell for it myself, I’m sure that I must have.
But anymore, I tend to see right through it and it drives me up the wall when I see people using their success stories as proof in their copy.
Which, by the way, everyone on the planet does.
Here’s the thing. Marketers selling products to newbies figure that if they slap ten screenshots of their Paypal account or their affiliate commissions on a sales page, it proves that what they are selling works and people will believe that and buy it as a result.
The sad thing is that this turns out to be the truth, which is why they keep doing it.
But in reality, it doesn’t prove anything. Their names are always blurred out in the name of protecting privacy and you don’t know jack shit about who they are or what they really do. And that’s a huge part of the problem here.
Just because someone you don’t know from Adam is able to somehow make $10,000 in a single month from CPA offers does NOT in ANY WAY, SHAPE or FORM even indicate that YOU or ANYONE ELSE who buys their fucking product WILL DO THE SAME.
Honestly, the likelihood of this happening is about as great as winning the lottery, so don’t forget to buy a Powerball ticket tonight too!
The fact is that you shouldn’t be interested in anyone’s success story, except for your own. And as a newbie, you’re still on your way to figuring out how that will unfold so stop chasing other people’s success and instead realize that it is 100% worthless to you.
Go find yours and tell it, don’t sell it.
Stop the Constant Shopping
This one ties directly into the first item on this list. While we all go through a shiny object syndrome phase when we get started with internet marketing, it’s important to be aware of that and to put a stop to it when it begins to hinder our success.
I promise you that buying products about every method for making money online under the sun will only leave you slightly more knowledgeable about those methods than the average person and it will keep you from focusing your efforts on a single niche.
This will only work against you in a number of ways.
You don’t need to know the fundamentals about every type of internet marketing. You don’t need to try every method either. Even though you buy products about all of them, many of these don’t even interest you AT ALL to begin with.
You don’t even WANT to learn about half of the methods you chase after by buying more products about them.
I propose that for your New Year’s resolution you vow to never buy a product that you are not going to read from start to finish and don’t sign up for any paid courses that you are not going to complete successfully and take seriously.
I want you to go through all the products you’ve bought and downloaded and separate them into two folders, one for the products you actually made your way through and the other for ones you’ve barely touched or never even opened at all.
What’s the ratio? Does it make you feel like your money was well spent?
No One Gets Rich By…
Okay now this one might catch me a lot of shit from some people, but I’m going to say it anyways.
Regardless of how successful some marketers may be because they sell these types of products, one thing is for certain: their buyers, on the other hand, are NOT getting rich.
For example, no one gets rich by…
- Using PLR products they bought the rights to
- Reselling digital products
- Blogging (sorry, but you’re no John Chow)
- Starting websites
- Writing articles
- Other kinds of shit like this
Yeah, yeah, yeah. I can hear the protests already. But seriously, let me ask you something that I’m pretty sure I know the answer to already: how many people do you know or even know of who have made a personal fortune for themselves with PLR content that they paid for?
That’s what I thought. It just doesn’t happen, so keep that in mind.
A Product Without Affiliates is Like…
So you’re a total newbie to internet marketing and all you know is that you want to learn how to make money online. Yeah, you and everyone else on the planet. Join the freakin’ club!
So assuming you are basically starting out with nothing, here is the seemingly hopeless situation you find yourself in.
- You don’t have a product of your own because you don’t know what to create or how to create it
- Since you don’t have products, you can’t recruit affiliates to help you sell them
- Since you don’t have affiliates, having products would be worthless because you would have no one to help you sell them
- You don’t have a niche yet because you don’t know which one is going to work for you or which one you are most interested in
- Since you don’t know what niche to focus on, it stays impossible to start building your business and fixing any of these things
- You can’t make money as an affiliate because you have no one to sell products to
- You don’t have buyers to sell to because your email list was built without a sales funnel and none of them buy shit from you, period
If this sounds like it sucks balls, that’s because it does.
Make it your priority this year to figure out what you do best, what you are passionate about and spend all of 2014 learning everything you possibly can about whatever niche that happens to be.